AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

"By integrating with Vistar's Ad Server and SSP, Quad's In-Store Connect network now offers advertisers seamless access to thousands of brands and agencies worldwide." Since launching in 2024, ...

DENVER—New Zealand’s state-owned, commercially funded broadcaster, TVNZ has implemented Imagine Communications’ SureFire video ad server as part of the ad management workflow that supports its three ...

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate ...

A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks which ads appear on websites, marking a significant concession in an ongoing ...