As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...

Boostr and Passendo partner to unify email and display ad management, allowing publishers to forecast and execute ...

Media publishers want to control their entire print and digital advertising workflow — from order entry to delivery, billing and receivables, analytics and real-time performance measuring. The result ...

Header bidding is a technique where publishers offer their ad inventory to many ad exchanges, also called Supply-Side Platforms (or SSPs), simultaneously before making calls to their ad servers. Here ...

DENVER—Comcast Technology Solutions (CTS) announced the integration of its CTS Ad Management Platform with Flashtalking, a global independent primary ad server specializing in personalization. The ...

Score another win for AD-ID. On Wednesday, AD-ID announced a partnership with Comcast Technology Solutions (CTS), a division of Comcast Cable that develops buying and planning products for advertisers ...

NEW YORK—Magnite, the largest independent sell-side advertising company, today launched the next generation of its SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Griffin, executive vice president and ...

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