The "backlash" could broaden into a rebellion against the market practice of software programming ad placements. Googles money-making foundation is strong enough to endure a current boycott by ...

The "backlash" could broaden into a rebellion against the market practice of software programming ad placements. California-based Google, which has seen a slew of companies withdraw ads fearing ...

The U.S. Department of Justice and Google have concluded a two-week hearing that addressed Google's monopoly in online advertising technology. Closing arguments are set for mid-November. The ruling is ...

Two leaders in the fledgling video game ad serving industry made several key announcements Saturday. Massive Incorporated officially launched its ad serving network Saturday morning with the release ...

NEW YORK--(BUSINESS WIRE)--Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The ...

NEW YORK, Nov. 15, 2023 /PRNewswire/ -- Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced its new global partnership with Vevo, the ...

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the ...