NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

AppLovin may become a $1 trillion company as its AI-powered ad platform gains momentum. Revenue and net income growth rates have been tremendous, with profit margins approaching 60%. AppLovin is ...

NEW YORK—Nielsen reports that viewing of ad-supported content got more popular in Q2, 2025, gaining 1.2 share points of overall TV viewing to capture a 73.6% share. The data, from the second ...

Although the streaming share of ad impressions has grown some 44% for the first half of 2025, its overall share of total TV/streaming ad impressions is still at a modest 16% share compared to linear ...

US, UK and Germany lead LinkedIn's global ad revenue LinkedIn adds over 70 publishers and creators to BrandLink Video uploads on LinkedIn rise over 20% as of July Aug 25 (Reuters) - LinkedIn is ...

Global advertising spend is on course to close out 2025 with growth of 8.9% to $1.19trn, with Alphabet, Amazon and Meta taking a combined market share of 56.1% excluding China this year – equivalent ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...