NEW YORK—Nielsen reports that viewing of ad-supported content got more popular in Q2, 2025, gaining 1.2 share points of overall TV viewing to capture a 73.6% share. The data, from the second ...

Although the streaming share of ad impressions has grown some 44% for the first half of 2025, its overall share of total TV/streaming ad impressions is still at a modest 16% share compared to linear ...

The NFL and college football are now seeing double-digit percentage gains in TV ad impressions in the third quarter year-over-year, according to iSpot. From July through September (the starting month ...

Ad-supported content landed a 73.6 percent share of all TV viewing in the U.S. in Q2, according to Nielsen. The second installment of Nielsen’s Ad Supported Gauge found that viewing of content with ...

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, although perhaps not to the extent that some investors were hoping to ...

US, UK and Germany lead LinkedIn's global ad revenue LinkedIn adds over 70 publishers and creators to BrandLink Video uploads on LinkedIn rise over 20% as of July Aug 25 (Reuters) - LinkedIn is ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released the Q2 2025 Global Mobile App Ad SDK Market Share Rankings Reports for the Google Play Store ...

Global ad spending will be more robust than previously anticipated in 2025, with full-year growth now expected to increase 7.4% to $1.17 trillion, according to a Q3 update from WARC. The upward ...