NEW YORK—Nielsen reports that viewing of ad-supported content got more popular in Q2, 2025, gaining 1.2 share points of overall TV viewing to capture a 73.6% share. The data, from the second ...

Although the streaming share of ad impressions has grown some 44% for the first half of 2025, its overall share of total TV/streaming ad impressions is still at a modest 16% share compared to linear ...

US, UK and Germany lead LinkedIn's global ad revenue LinkedIn adds over 70 publishers and creators to BrandLink Video uploads on LinkedIn rise over 20% as of July Aug 25 (Reuters) - LinkedIn is ...

Ad-supported content landed a 73.6 percent share of all TV viewing in the U.S. in Q2, according to Nielsen. The second installment of Nielsen’s Ad Supported Gauge found that viewing of content with ...

Global ad spending will be more robust than previously anticipated in 2025, with full-year growth now expected to increase 7.4% to $1.17 trillion, according to a Q3 update from WARC. The upward ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Advertisers want more curated inventory and programmatic deals, especially for CTV campaigns. And Magnite is reaping the benefits, although perhaps not to the extent that some investors were hoping to ...

Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.