We may earn a commission when you click links to retailers and purchase goods. More info. For those of you who watched the early Olympics coverage, you might have seen an ad from Google that has since ...

Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype... When AI is a bubble, and talking about AI being a bubble ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

When Google launched its AI Overviews features last year, we noted plenty of examples of false, misleading, and even dangerous information that can be contained in the official-looking answers ...

If you’ve watched any Olympics coverage this week, you’ve likely been confronted with an ad for Google’s Gemini AI called “Dear Sydney.” In it, a proud father seeks help writing a letter on behalf of ...

Writing coaches existed long before the pandemic, but it seems like so many came out of the woodwork in the spring of 2020. A writing coach can be a great asset to an entrepreneur, even if they don’t ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Emily Ronay Johnston, University of California, Merced (THE CONVERSATION) Ordinary and ...