Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

Just days after Apple asked an iPhone app developer to remove references to Google’s Android Marketplace, the Cupertino, Calif. company is advising location-aware applications can’t simply help Google ...

As more consumers turn to their mobile device before desktop, Google continues to improve on reporting features in AdMob. The company most recently updated the AdMob software development kit (SDK) to ...

AdMob is Google’s solution for mobile advertising through in-app ads. Google this week quietly released an AdMob for Android app — in early access — to keep track of stats while on the go. The client ...

AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...