I got a tip from Scott Edwards that Google has quietly improved the “target customers by location” feature in the AdWords console. You can see old screen captures of the multi-step process at the ...

I love it when the engines take fun products that they build and integrate them together to make the other products more powerful. Last night Google's AdWords blog wrote a blog entry named Use Google ...

Why the time was ripe for Google to retire the AdWords brand. Google shook up the digital advertising world this week when it announced it would rebrand its DoubleClick and AdWords products as part of ...

If you use Google services, and you don't want anyone raiding or wrecking your account and services--not to mention your life--Google two-step verification security is for you. Read now Google is ...

Google’s complex lineup of ad products is getting rebranded. Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he ...

Google has rebranded AdWords as Google Ads and consolidated its other advertising products into Google Marketing Platform and Google Ad Manager. The change is intended to make it easier for small ...

Google is notifying advertisers that AdWords Express has joined the Google Ads platform. AdWords Express campaigns are now available in Google Ads as ‘Smart’ campaigns. Previously, AdWords Express was ...

I asked, on August 28, “Next Google Apps targets: Intuit QuickBooks, MS Money?” Today, Google and Intuit QuickBooks announced just such a strategic product integration and business development deal.

It’s been 18 years since the launch of Adwords and it was about time for a change for Google. So many things have changed in almost two decades: mobile has taken over our lives, social media has ...

Google plans to delete AdWords accounts that have been inactive for 15 months beginning on March 25. The move is intended to keep AdWords running fast and help advertisers stay within the “manager ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...