Here are some tips on how to teach copywriters why long-tail keyword research matters in modern SEO – and some tools to help them do it successfully. Good quality content is incredibly important to ...

Rand Fishkin shows us that the numbers and the queries in Google's AdWords data may not always match what is actually happening on Google's search engine. He warns against running discovery-focused ...

When it comes to optimizing your website for search engines, knowing the best keywords for your brand is critical. But sometimes the process of researching your keywords can get out of hand. A keyword ...

Opinions expressed by Entrepreneur contributors are their own. If the closure of the popular Google Reader service has taught us anything, it’s that no program is safe from the search giant’s chopping ...

The web runs on keywords and, yet, most website owners don't know the first thing about how powerful keyword research can be or how to integrate it into their websites. A keyword or keyword phrase is ...

From the old days of keyword stuffing to current-day keyword research and PPC campaigns, keywords still run the search world. Keywords are a fundamental element of search marketing – the key terms and ...