Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said "we're launching a new AdWords ...

If your AdWords campaign is not working, do not throw in the towel. Instead, find the source of the problem. Try one of the following four fast fixes, and prime your pay-per-click (PPC) campaign to ...

Your ad might grab attention and provide useful information to encourage clicks, but what percentage of those clicks actually turn into clients once they reach your website? Online marketing involves ...

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...

Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. Google has ...

In May, Google announced it was running a beta test with advertisers to test driving traffic from mobile search ads to AMP landing pages. On Thursday, the company said all advertisers will be able to ...

Google is taking steps with its AdWords and AdSense programs to assist advertisers in launching site targeted campaigns, help publishers sell those advertising spaces, and even optimize the ...

If you’re struggling to get better ROI from AdWords, you’re probably making one of these huge mistakes - New research based on a study of 500 small businesses PPC accounts. It’s not uncommon to hear ...