Google will begin to show ads in AI Overviews, the AI-generated summaries it supplies for certain Google Search queries, and will add links to relevant web pages for some of those summaries as well.

Want to make your Google Ads bigger so they can stand out more to potential customers? Of course you do! One way to do this is by using optional assets (formerly known as extensions) with your ...

Google has been telling us for many months that they will be rolling out ads for AI Overviews. Last month, Google said they will soon show in the US mobile search results - well, I think we've seen ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

TL;DR: Google is integrating ads into AI chatbot conversations through its AdSense network, expanding digital advertising into generative AI platforms. With the gradual shift from traditional search ...

The ruling by a federal judge, Leonie Brinkema, in an antitrust case over Google’s advertising technology could add to the internet company’s woes. By David McCabe and Nico Grant David McCabe and Nico ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for ...