Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the digital advertising landscape. The potential Chrome ...

Google’s war on ad blockers is just gearing up, with YouTube doing its best to detect and block ad blockers and Chrome aiming to roll out the ad block-limiting Manifest V3 extension platform in June ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Netflix will also roll out a solution for its password-sharing problem next year. Netflix plans to bring commercials to its platform for the first time in “early 2023,” according to the company’s ...

Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

Google quietly released an update to their AdWords Ad Rank algorithm yesterday with the most notable change being the inclusion of ad extensions as a factor in their ad positioning decisions. Google ...

Earlier this week, Apple debuted a new ad for the iPhone X that highlights the ease of Apple Pay with Face ID. Now, the company has shared an addition ad in a similar format, this time showcasing ...

LONDON & NEW YORK--(BUSINESS WIRE)--Sportradar, the leading global provider of sports data intelligence, today announced the launch of ad:s, the new full-service marketing offer for sports betting ...