Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now ...

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up from $49 billion in 2018).

NEW YORK, Dec. 9, 2020 /PRNewswire/ -- A team of all-female business students from the Fashion Institute of Technology took third place in the Adobe Analytics Challenge 2020, an annual phased ...

AI referrals consist of online-shopper traffic generated by clicking on a link in an answer generated by an AI chatbot or automated system. The increase in AI-generated referrals and conversions ...

While ecommerce sales have continued to grow this year, Adobe analytics data shows consumers increasinlgy are seeking out cheaper options in key categories. Ecommerce sales grew steadily during the ...