Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

When you think of AI chatbots on retailer sites, you may think of the annoying pop-up that typically interrupts your shopping experience. However, people are now turning to generative AI chatbots to ...

Consumers spent a record $257.8 billion online between Nov. 1 to Dec. 31, up 6.8% from the previous year, according to Adobe ...

In a significant announcement at Adobe Summit on March 18, 2025, Adobe unveiled its strategy and product offerings for agentic AI, introducing the Adobe Experience Platform (AEP) Agent Orchestrator.

Strong discounts and recommendations from AI shopping assistants motivated consumers to spend during the holiday season, ...

Adobe Analytics data found consumer spending grew 6.8% compared to 2024, with buy now, pay later usage reaching a new high.

Every year, Adobe showcases its latest offerings for professionals at Adobe Summit. Unsurprisingly, generative AI took center stage at this year's event and dominated the new product announcements. On ...

As a brand, Adobe is synonymous with creating multimedia software like Photoshop, Acrobat, Illustrator, Premiere Pro and After Effects. In 2009, Adobe ramped up its online marketing and analytics ...