Adobe is giving its Firefly AI app a major upgrade, turning it from a video generator into a full editing workspace. The biggest change is that Firefly now lets creators edit videos using simple text ...

Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription service that gives users access to the company’s AI image, vector, and video ...

Adobe is leaning heavily into artificial intelligence. At the company's annual MAX conference in Los Angeles, it announced a slew of new features for its creative apps, almost all of which include ...

Firefly combines Adobe’s commercially safe Firefly models and now the choice of models from partners including Google Cloud and OpenAI so creators can ideate, create and produce images, videos, audio, ...

Adobe Inc. is revamping the video creation capabilities within its Firefly suite of artificial intelligence models. In a major update to its AI video generation tool, it’s adding more powerful editing ...

Adobe is overhauling its Firefly family of AI models. At Adobe Max London, the company announced two new AI image models, Firefly 4 and 4 Ultra and a new canvas board workspace called Firefly Boards.

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe has also announced that Google’s latest text-to-image ...

Generative AI products that can create amazing images and videos indistinguishable from real ones have practically democratized photoshopping. You no longer need years of training or expensive ...

Adobe says that video is now the preferred medium for storytelling because it grabs attention and can spark emotions more easily than text. Apparently, every minute of the day, 139 million Instagram ...

Adobe said on Tuesday that it is launching the latest iteration of its image generation model, Firefly Image 5. The company is also adding more features to the Firefly website, support for more ...

Adobe shares have lagged this year, declining ~20%, despite strong fundamentals and raised guidance, creating an attractive entry point for long-term investors. Despite fears that AI will crowd out ...