Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe announced generative AI tools within its video ...

Adobe today debuted several new AI features for Premiere Pro, software designed for professional video editing. Adobe's Premiere Pro is set to gain useful editing functions powered by generative AI, ...

Adobe is bringing three new generative AI tools to Premiere Pro, all of which are focused on meeting the needs of video editors in their everyday work rather than on their buzz factor. The idea is to ...

Adobe has previewed a suite of Generative AI video tools that will streamline workflows and unlock new creative possibilities in its Premiere Pro editing software. New, Firefly-based generative AI ...