Forrester kicked out a new Wave report that focuses on the best Web Analytics platforms offered today. Read on to see who made the cut, as well as where you can expect this market to move in the ...

This feels like the good old dotcom days: Adobe is buying a web analytics firm for $1.8 billion. Adobe said today it will acquire web analytics firm Ominture for $21.50 a share. That’s a 45 percent ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Adobe Analytics 的最终数据显示，美国消费者在 “黑色星期五” 当天的线上消费额达 118 亿美元，创下历史纪录，较去年增长 9.1%。Adobe Analytics 追踪了超过 1 万亿次美国零售网站访问数据，该机构预计，消费者在周六的线上消费额将达 55 亿美元（同比增长 3.8% ...

LAS VEGAS — Adobe's technology partnership with Microsoft will help businesses connect with customers in richer ways because it combines cloud infrastructure, Software-as-a-Service (SaaS) and data ...

For the past five years, IBM (IBM) has partnered with Coremetrics, an online marketing analytics firm, to develop a product for Big Blue's WebSphere Commerce. The software helps companies analyze user ...