Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

First things first, what are we referring to when we talk about ‘rich media’? Basically, every ad that includes multimedia features – such as audio, animation, video and other traditional elements ...

You’re probably aware that LinkedIn is one of the best places to reach the business market. The network has almost 740 million members and is the most trusted of all the social media sites. Maybe you ...

Imagine browsing your favorite blog and spotting a visually engaging ad that seamlessly fits the content and stands out just enough to grab your attention. That’s the power of display advertising at ...

Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote ...

Remarketing, using Google Ads and Facebook, is a great way to repeatedly get your brand in front of interested eyeballs and make your online strategic approach more successful. It is a second chance ...