Search Engine Land

Google Ads brand settings: What you need to know about inclusion & exclusion

Today, we’re exploring Google Ads brand settings, specifically brand inclusion and brand exclusion for Search and Performance Max. We’ll cover: Brand inclusion is a setting that restricts your Search ...
Search Engine Roundtable

Google Ads Ad Group Settings For Al Max

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...
Search Engine Roundtable

Google Ads Experiments With Settings New Customer Value

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned ...
Search Engine Land

Google Ads adds account-level political content setting

Google Ads expanded its “Political content” declaration, allowing advertisers to set a default political-ads preference at the account level — not just within individual campaigns. The feature quietly ...