When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself, according to a new ...

We just experienced a record year for women's sports These ads come after a record year for women’s sports from the NCAA, WNBA, to the Olympics and the meteoric rise of Ilona Maher. In this ...

While women were present in Super Bowl ads, they didn’t see themselves represented ... driving ROAS & ROI through its Global Integrated Single Solution. Marketers, through the ABX Global ...