After a slowish start, App.ads.txt adoption is surging, but there’s still an enormous longtail of apps that shrug their collective shoulders at the industry spec designed to cut down on app ad fraud.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and Chief Strategy Officer at CafeMedia. Ads.txt has been ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. I’ve said over the years that marketers should not assume ads.txt solves ad fraud.

IAB Australia announced that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT (over-the-top) and any other app inventory, is now ready for ...

I’d like to thank the individuals who work for the IAB for their honesty and transparency in discussing the limitations of the ads.txt protocol publicly on Twitter over the last two days. I share ...

According to the Interactive Advertising Bureau Tech Lab (IAB), "Ads.txt (short for Authorized Digital Sellers) is part of a broader effort to eliminate the ability to profit from counterfeit ...

Fraud is one of the most prevalent issues in the ad-tech industry. As quickly as technology evolves to fight it, fraudsters are adapting new techniques to continue their ill-intentioned campaigns.

Google AdSense is now warning some publishers that their earnings are at risk because they have not uploaded an ads.txt file to the site's root domain. Google says "To prevent severe impact on revenue ...

NEW YORK, NY--(Marketwired - October 19, 2017) - bRealTime, a media and technology company focused on solving programmatic business challenges, has reinforced its commitment to offer brand-safe ad ...