OpenAI's soon-to-be-launched advertising business could generate tremendous revenue if management executes well.

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan… Read More ...

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

ChatGPT could provide advertisers with a valuable "high-intent" engaged audience, siphoning marketing budgets away from ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

Nielsen-owned Gracenote named Bill Condon as its first Head of Advertising Sales to lead revenue growth and adoption of its ...

A federal judge has ruled that Google is a monopolist in online advertising. The New York Times reported on Thursday that Judge Leonie Brinkema of the US District Court for the Eastern District of ...

The post ChatGPT Deceptive Advertising Concerns Grow as Senator Questions OpenAI’s Ad Plans appeared first on Android ...

Leonard Jacoby, half of the duo behind the firm that pushed new forms of advertising and revolutionized the legal industry, ...