Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.

Sam Altman once called ads with AI unsettling. Yet today OpenAI now shows advertising in free and lower-cost ChatGPT tiers ...