French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every ...

New technology that converts text prompts into headlines, conversational paragraphs and images is in the early days of making its way into online ads. Along with OpenAI's ChatGPT, all the major online ...

The Ninth and Second Circuit Courts of Appeal recently issued decisions confirming that competitive keyword advertising does not create a likelihood of confusion where the plaintiff’s trademark does ...

Ingram Content Group has enhanced its Ingram iD advertising platform with artificial intelligence capabilities, adding automated ad copy generation based on book metadata and tools for generating ...

This year’s National Advertising Division’s (NAD) Annual Conference demonstrated that the self-regulatory process remains an active venue for companies interested in challenging competitor advertising ...