The streaming giant's ad executive Peter Naylor unveiled new formats (including one called a "Binge" ad) and talked up 'The Netflix Cup' during a keynote at Advertising Week New York. By Alex Weprin ...

Just think: 10 years ago, you probably hadn’t even heard of YouTube. Now, a little more than a decade since the platform officially launched and nine years since Google bought it for $1.6bn, people ...

Amsterdam, 21 November 2022 – Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

The streaming giant's ad executive Peter Naylor unveiled new formats (including one called a "Binge" ad) and talked up 'The Netflix Cup' during a keynote at Advertising Week New York. By Alex Weprin ...

Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Improvements made to Nextdoor Ads ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. A significant boom in online purchasing as a result of the pandemic ...

Advertising industry transformations in the last decade couldn't be missed by almost anyone. Internet technologies, mobile systems, multichannel user connections, the introduction of personalized ...

U.S. local advertising is forecast to grow 4.4% to $157.1 billion in 2024, according to data released Friday from Borrell Associates. The forecast also estimates all 2024 U.S. media digital ...