The streaming giant's ad executive Peter Naylor unveiled new formats (including one called a "Binge" ad) and talked up 'The Netflix Cup' during a keynote at Advertising Week New York. By Alex Weprin ...
Meta will expand the advertising capabilities of Threads, its Twitter/X rival, bringing it to all the markets it currently ...
Advertising industry transformations in the last decade couldn't be missed by almost anyone. Internet technologies, mobile systems, multichannel user connections, the introduction of personalized ...
Interactivity is reinventing online video advertising, offering consumers more reasons to engage with brands, with additional opt-in content and social sharing functionality creating more immersive ...
SAN FRANCISCO, Oct. 9, 2024 /PRNewswire/ -- Together, Instacart (CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading ...
Amsterdam, 21 November 2022 – Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared ...
Just think: 10 years ago, you probably hadn’t even heard of YouTube. Now, a little more than a decade since the platform officially launched and nine years since Google bought it for $1.6bn, people ...
Over the last several months, King and Supercell have crossed the $1 billion revenue mark. Both companies are also close to achieving another milestone, which Nicholas Lovell at Gamesbrief spotted: ...
Latin America is emerging as one of the fastest-growing media markets globally, with revenues forecast to reach $65 billion ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results