The streaming giant's ad executive Peter Naylor unveiled new formats (including one called a "Binge" ad) and talked up 'The Netflix Cup' during a keynote at Advertising Week New York. By Alex Weprin ...

Interactivity is reinventing online video advertising, offering consumers more reasons to engage with brands, with additional opt-in content and social sharing functionality creating more immersive ...

SAN FRANCISCO, Oct. 9, 2024 /PRNewswire/ -- Together, Instacart (CART) and Roku (NASDAQ: ROKU) are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading ...

Meta will expand the advertising capabilities of Threads, its Twitter/X rival, bringing it to all the markets it currently ...

The streaming giant's ad executive Peter Naylor unveiled new formats (including one called a "Binge" ad) and talked up 'The Netflix Cup' during a keynote at Advertising Week New York. By Alex Weprin ...

YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that ...

Amsterdam, 21 November 2022 – Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared ...

TikTok launched a commerce solution called Shopping Ads that includes three new advertising formats, according to a company blog post. Video Shopping Ads place a sponsored “Shop Now” banner at the ...

Advertising industry transformations in the last decade couldn't be missed by almost anyone. Internet technologies, mobile systems, multichannel user connections, the introduction of personalized ...