Download the Fetch app and tune into the fourth quarter during the February 9th game for the chance to win MADISON, Wis., Jan. 27, 2025 /PRNewswire/ -- Fetch, America's Rewards App, will host the ...

Anheuser-Busch has long been a Super Bowl ad giant. But the field of play has expanded to include other alcohol brands, ...

Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Humor, nostalgia, and celebrities are set to feature heavily in this year's Super Bowl commercials. Brands are aiming for safe, lighthearted ads amid political tensions and economic challenges. Data ...

Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus ...

Offering non-disruptive, immersive opportunities to engage with a diverse and expanding mobile gaming audience, in-game audio advertising has become a powerful tool for modern marketers - here's why.

Back after 8 years to showcase GoDaddy Airo™, an AI-powered experience for small businesses GoDaddy Airo™Customers experience magical results with GoDaddy Airo — getting online faster, bringing more ...

EA CEO Andrew Wilson has said in-game advertising could become a "meaningful driver of growth" for the company's bottom line. Speaking during the company's latest earnings briefing, Wilson said "it's ...

RTÉ, who are sharing coverage of the Six Nations with Virgin Media, are in the same position. “Similar to the UK, as part of ...

DALLAS, June 28 /PRNewswire/ -- Game advertising spending in the U.S. will grow from $370 million in 2006 to more than $2 billion in 2012, according to Electronic Gaming in the Digital Home: Game ...