In the summer of 1952, Dwight D. Eisenhower sat down with advertising guru Rosser Reeves to brainstorm ways to use Eisenhower’s military reputation for political advantage. Reeves came up with the ...

The field of online advertising revenue management addresses the challenge of maximising income for digital publishers by optimising the allocation of advertising inventory. This multidisciplinary ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has unveiled the next generation of the ...

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it ...

RMS, also known as Advertising Management Systems is an emerging concept that originated in 2023 and has the potential to transform the advertising strategies employed by businesses fundamentally.

In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a ...

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource ...

ADvendio has rolled its ad management add-on modules into a single platform called ADvendio ONE to provide a single end-to-end advertising tool. The platform delivers advertising management in ...

CENTENNIAL, Colo. & DUBLIN--(BUSINESS WIRE)--National CineMedia (NCM), the largest cinema advertising network in the U.S., has made a new long-term agreement with Unique X, a world leading movie ...

Laura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in working with high-growth brands. Succeeding as a third-party (3P) seller on Amazon is no longer a ...