In the summer of 1952, Dwight D. Eisenhower sat down with advertising guru Rosser Reeves to brainstorm ways to use Eisenhower’s military reputation for political advantage. Reeves came up with the ...

Proven media and agency leader to scale MINT’s unified advertising platform Louisa is strategic, commercially driven ...

ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it ...

ADvendio has rolled its ad management add-on modules into a single platform called ADvendio ONE to provide a single end-to-end advertising tool. The platform delivers advertising management in ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has unveiled the next generation of the ...

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource ...

The field of online advertising revenue management addresses the challenge of maximising income for digital publishers by optimising the allocation of advertising inventory. This multidisciplinary ...

Jessica Kowalchick has been recognized for her outstanding contribution, talent and skill at the Williamsport Sun-Gazette and ...