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Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

AMZN remains a great Buy despite the recent break out, thanks to the outsized AWS prospects during the multi-year cloud super cycle as observed in the growing Trainium monetization. This is on top of ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

Add Yahoo as a preferred source to see more of our stories on Google. Amazon logo is seen on the online retailer's logistics center in Dummerstof. Jens Büttner/dpa A German court has reprimanded ...