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Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers during the annual Consumer Electronics Show, which gets underway on Tuesday.

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

(RTTNews) - The US Federal Trade Commission has reportedly launched a probe in to whether Amazon.com, Inc. (AMZN) and Alphabet, Inc.'s (GOOG) Google misled those who place advertisements on their ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Add Yahoo as a preferred source to see more of our stories on Google. Amazon logo is seen on the online retailer's logistics center in Dummerstof. Jens Büttner/dpa A German court has reprimanded ...

Krishan Bhatia, VP, Global Video Advertising Sales, Amazon Ads attends Amazon unBoxed 2024 at Austin Convention Center on October 15, 2024 in Austin, Texas (Rick Kern/Getty Images for Amazon) ...