Personalized advertisements on the Internet not only attract more attention, they also remain in our memory longer than impersonal ads. People who surf the internet and shop online leave many traces ...

We know that audiences understand the value exchange involved in more personalized advertising, yet there is still a level of distrust around how this is executed and implemented. So, how can brands ...

In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target ...

Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign ...

The beginning of ad technology saw privacy often overlooked as investors and marketers eagerly embraced new ways to engage consumers. However, the 2010s marked a significant shift towards prioritizing ...

As the hero of Steven Spielberg's movie Minority Report walks down the street, he is bombarded with messages from talking billboards that address him by name. The film is set 50 years in the future, ...

More and more people are creeped out by the level of personalization in marketing and advertising. Here's how to reach them without scaring them. These days, it’s not uncommon to hear conversations ...

Online advertising can be a “pretty dry topic,” as Facebook’s head of brand marketing Andrew Stirk acknowledged, but with a new campaign of its own, the social networking giant is looking to “bring to ...

Google will soon tighten up a privacy setting in Android, following Apple’s lead in a sense. The company has updated a policy related to its ‘Advertising ID’ in Android that will prevent developers ...

Apple is to be investigated by France's data-protection watchdog following allegations that the company's personalized advertising feature violates European Union data protection and e-privacy rules ...

DEERFIELD, Ill.--(BUSINESS WIRE)--Today, Walgreens announced the launch of the Walgreens Advertising Group, a modern, full-service, personalization-driven advertising offering rooted in insights and ...

On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting permission to enable personalized advertising. This is the first time Apple has ...