Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Here’s something meta for you: Facebook is running a targeted ad campaign to promote the importance of … targeted advertising. On Thursday, Facebook launched a national push that aims to demonstrate ...

Let’s say you’re scrolling through your newsfeed and stumble upon an ad for hats. But instead of looking at a model wearing the hat, you see yourself wearing it. From the very first moment you see the ...

In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target ...

The beginning of ad technology saw privacy often overlooked as investors and marketers eagerly embraced new ways to engage consumers. However, the 2010s marked a significant shift towards prioritizing ...

On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting permission to enable personalized advertising. This is the first time Apple has ...

More and more people are creeped out by the level of personalization in marketing and advertising. Here's how to reach them without scaring them. These days, it’s not uncommon to hear conversations ...

Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign ...

Online advertising can be a “pretty dry topic,” as Facebook’s head of brand marketing Andrew Stirk acknowledged, but with a new campaign of its own, the social networking giant is looking to “bring to ...

Business models that rely on personalized advertising are "under assault" by iOS 14 privacy changes, Facebook's chief revenue officer said Tuesday. The changes include a new feature that requires ...

Apple is to be investigated by France's data-protection watchdog following allegations that the company's personalized advertising feature violates European Union data protection and e-privacy rules ...