Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target ...

Do you remember the first time you received a personalized ad? Perhaps you discussed a product with a friend, and the next day, an advertisement for that product popped up on social media. It almost ...

Let’s say you’re scrolling through your newsfeed and stumble upon an ad for hats. But instead of looking at a model wearing the hat, you see yourself wearing it. From the very first moment you see the ...

Facebook is launching a new PR campaign that highlights how small businesses rely on personalized advertising to help their businesses grow from "an idea into a livelihood." The new campaign ...

More and more people are creeped out by the level of personalization in marketing and advertising. Here's how to reach them without scaring them. These days, it’s not uncommon to hear conversations ...

Personalized services for mobile customers are on the brink of providing a rich new revenue stream for carriers, and ramping up mobile advertising is not priority No. 1. Last year service ...

Online advertising can be a “pretty dry topic,” as Facebook’s head of brand marketing Andrew Stirk acknowledged, but with a new campaign of its own, the social networking giant is looking to “bring to ...

iPhone with iOS 15 logo on the screen close up, new operating system 2021 on apple devices. ROSTOV-ON-DON, RUSSIA - August 15 2021 On Thursday, iOS 15 beta testers who opened Apple’s App Store or ...

Business models that rely on personalized advertising are "under assault" by iOS 14 privacy changes, Facebook's chief revenue officer said Tuesday. The changes include a new feature that requires ...

Apple is to be investigated by France's data-protection watchdog following allegations that the company's personalized advertising feature violates European Union data protection and e-privacy rules ...