NEW YORK--(BUSINESS WIRE)--Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through nonprofit and private organizations.

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...

The Ipsos research unveils that the typical flyer profile tends to be younger (index 111 for aged 25-44) and more affluent (index 123 for high income) compared to the general population. Airports hold ...

NEW YORK, May 29, 2025 /PRNewswire/ -- The Advertising Research Foundation (ARF) today announced the release of the ARF Handbook for Using AI in Advertising Research (2025), a comprehensive guide that ...

The Advertising Research Foundation (ARF) has released findings from the second phase of its Attention Measurement Validation Initiative. The report, presented at the ATTENTION 2024 event this week in ...

Know your customer: It's an essential rule for any business looking to grow. And for John Oliver, CEO of Vi sitErie, Erie County’s tourism promotion agency, the thinking is much the same. In recent ...

We want to feel seen, heard, understood—and our relationship to advertising is no different. We want to see ourselves represented, and this includes in the ads we see. If we see ourselves represented, ...

NEW YORK—The Advertising Research Foundation (ARF) has proposed a new framework that would reclassify how U.S. households connect to TV. It would replace the pay TV ...