A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have ... Read More ...

BASINGSTOKE, England--(BUSINESS WIRE)--A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally this year to fraudulent activities committed via online, ...

NEW YORK, May 29, 2025 /PRNewswire/ -- The Advertising Research Foundation (ARF) today announced the release of the ARF Handbook for Using AI in Advertising Research (2025), a comprehensive guide that ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...

Know your customer: It's an essential rule for any business looking to grow. And for John Oliver, CEO of Vi sitErie, Erie County’s tourism promotion agency, the thinking is much the same. In recent ...

NEW YORK--(BUSINESS WIRE)--Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive ...

The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing ...

Streaming has not only taken the fragmentation of consumers’ viewing time and attention to new levels; it’s raised ad latency, frequency and formatting issues. The upshot: Questions about ad ...

Data-driven decision-making (DDDM) is just a fancy term for making intelligent decisions based on what your data is telling you. Modern market research combines DDDM with advanced technology to ...

Netflix, after years of insisting it wouldn’t dive into the advertising business, threw its hat into the ring last month with the launch of an ad-supported plan, priced 30% less than its previous ...