Evergreen content related to travel, family, and health topics is more common on MFA sites NEW YORK--(BUSINESS WIRE)-- DoubleVerify ("DV"), the leading software platform for digital media measurement, ...

According to a recent newsletter from Dynamic Logic, analysis from their MarketNorm database shows that Consumer Product advertisements on Gaming sites tend to perform much better among women ages 45+ ...

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the world of social media, artificial intelligence (AI) ...

Shares of OUTFRONT Media OUT have surged 31.8% in the past three months compared with the industry’s growth of 17.7%. This New York-based advertising real estate investment trust’s (REIT) diverse ...

NEW YORK, March 5, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Made for Advertising (MFA) ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail ...

WESTLAKE VILLAGE, Calif. (Aug. 1, 2006) — Advertising on travel, special interest and finance Web sites can prove more profitable for upper-funnel brand marketing than placing ads on most auto ...