Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, ...
Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Behind the scenes, artificial intelligence (AI) is reshaping ...
According to a recent newsletter from Dynamic Logic, analysis from their MarketNorm database shows that Consumer Product advertisements on Gaming sites tend to perform much better among women ages 45+ ...
Shares of OUTFRONT Media OUT have surged 31.8% in the past three months compared with the industry’s growth of 17.7%. This New York-based advertising real estate investment trust’s (REIT) diverse ...
Latest innovation leverages AI to uncover low-quality sites at scale and minimize wasted ad spend NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Integral Ad Science (IAS), a leading global media measurement ...
WESTLAKE VILLAGE, Calif. (Aug. 1, 2006) — Advertising on travel, special interest and finance Web sites can prove more profitable for upper-funnel brand marketing than placing ads on most auto ...
Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...
Adalytics, a crowdsourced advertising performance optimization platform, believes hundreds of major advertisers -- including many affiliated with the Association of National Advertisers (ANA) -- have ...
The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet
One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study. But it really should have been named The Lack of Programmatic ...
Wandsworth Borough Council has announced the appointment of Wildstone to develop its outdoor advertising sites following a competitive pitch. The two year contract will also include managing existing ...
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