The time to advertise in news is now. Nearly 60% of news junkies and exclusive news junkies follow the news more closely than ...

According to a recent newsletter from Dynamic Logic, analysis from their MarketNorm database shows that Consumer Product advertisements on Gaming sites tend to perform much better among women ages 45+ ...

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Ads are being placed on these sites through both programmatic and non-programmatic channels, ...

Enhanced global solution enables advertisers to activate pre-bid avoidance, further reducing media waste and increasing return on investment MFA sites are web pages built to conduct ad arbitrage and ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

Latest innovation leverages AI to uncover low-quality sites at scale and minimize wasted ad spend NEW YORK, Oct. 16, 2023 /PRNewswire/ -- Integral Ad Science (IAS), a leading global media measurement ...

NEW YORK, March 5, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its Made for Advertising (MFA) ...

OUTFRONT Media OUT enjoys a diversified portfolio of advertising sites, geographically and industry-wise, in some of the key markets of the United States. Its efforts to expand the out-of-home (OOH) ...

Forbes contributors publish independent expert analyses and insights. Neil Sahota is a globally sought after speaker and business advisor. In the world of social media, artificial intelligence (AI) ...

Websites that aggressively generate traffic though search engines and social media to maximize advertising impressions -- or what are known as “made for advertising” sites – are generally seen as ...

Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail ...

Valve has updated its tournament operating requirements to explicitly prohibit any third-party tournament organizer from advertising sites that “violate Valve IP, or the terms of the Steam Subscriber ...