Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Perion is a leading digital advertising technology company, offering a comprehensive suite of solutions that empower advertisers to optimize their campaigns and maximize return on investment. With a ...

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, has achieved the Amazon Web Services (AWS) Advertising and Marketing ...

The Department of Justice and eight states sued Google on Tuesday, claiming the internet giant has an illegal monopoly over online advertising. It's the fifth federal antitrust suit against the ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

NEW YORK--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company, today announced its flagship event for the advertising industry, ADVANCE. Taking place on Wednesday, September 18th, ...

The technology boom in the past two decades has reshaped the global advertising industry and turbo-charged ad expenditure. But the digital revolution has also brought many challenges around data ...

AMC Networks says it has made it possible for advertisers to use programmatic tools to buy ads on AMC, WE tv and BBC America, calling it an industry first. Programmatic advertising, which is ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Microsoft will handle sales and tech for the streaming giant's advertising offering. By Alex Weprin Senior Editor The tech giant will be Netflix’s global advertising technology and sales partner, the ...

As the 2024 campaign season ramps up, I believe Connected TV (CTV) is poised to become a battleground for advertisers in an advertising landscape where traditional online platforms see a pullback in ...