SAN FRANCISCO, CA--(Marketwired - Jun 25, 2013) - AD-X Tracking, the company that's taking the guesswork out of mobile advertising by analyzing and optimizing mobile advertising spend, today announced ...

With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their ...

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are ...

Machine learning technology will power a revolution in advertising targeting and measurement that will allow brands to reach audiences while respecting privacy. X Facebook LinkedIn We all know what is ...

Bob Hoffman, also known as the Ad Contrarian, has slammed large parts of the adtech industry that have become de rigueur within the space, despite them leading to a range of problems for the sector ...

In late 2013, Google was reported to be working on a new form of user-tracking device that might replace cookies, the little bits of software that record your web browsing history and provide that ...

Since rolling out at the end of last month, a scant 4% of Apple iOS 14.5 users have consented to allow apps to target them for ad targeting purposes, according to Verizon Media’s Flurry Analytics. The ...

A law that was (arguably) put in place to tame Google apparently has helped it retain dominance in the one thing it finds most valuable: tracking users to provide better targeted advertising. I've ...

In another major change poised to further jolt the already rocky world of digital advertising, Google plans to stop tracking individual users’ web browsing habits or selling ads based on them. Today, ...