A desire for low-cost advertising gave birth to made-for-advertising (MFA) websites and continues to fuel them despite efforts by agencies and verification firms to clean up automated ad platforms and ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

Major brands are paying for ads on these sites and funding the latest wave of clickbait, according to a new report. This article is from The Technocrat, MIT Technology Review's weekly tech policy ...

The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

“MFA sites also often aggressively refresh the ads they display, potentially showing visitors the same ad thousands of times in a single session, according to a report by the research firm Adalytics.

Advertising is a crucial component of user acquisition. Game makers throughout the industry invest billions of dollars into the space every year hoping to attract new players and help their companies ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...