Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

See Part 1 of this article here. Other Considerations When Building Your Landing Pages to Increase Conversion When building your landing pages, you need to ensure the pages generate a high conversion ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the ...

Artificial intelligence (AI) and machine learning (ML) are the trendy buzzwords in business today. Just look at how searches for these concepts have risen in Google Trends over the past five years: ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

With Google announcing a new AdWords user interface is in the works, Search Engine Land asked paid search marketers for their top requests. Last month, Google teased a new look for AdWords. The ...

Opinions expressed by Entrepreneur contributors are their own. Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to ...

Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local ...