Google today announced the launch of Affinity Segments in AdWords and YouTube, a new way for brand advertisers to reach TV-style audiences via 80 unique “lifestyle segments.” In other words, brands ...

NEW YORK, Oct. 16, 2023 (GLOBE NEWSWIRE) -- Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, today announced the integration of Affinity Solutions’ ...

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and ...

Just about every measurement provider is trying to get its hands on more viewership data ahead of the upfronts. On Wednesday, outcomes-based measurement provider Affinity Solutions announced a new ...

Move comes as fellow indie film group The Weinstein Company plans international TV sales push. By Scott Roxborough Europe Bureau Chief “To have straight to series orders with NBC and ABC: nobody in ...

France is set to get three new Imax theaters after Imax Corp struck a deal with French exhibitor CinéAlpes. The move will see screens erected in the cities of Tours, Quetigny and Aubière in central ...