Jordan Brand, for their part, knows what they have with the Bred and they always have. The shoe only comes back around every seven or eight years or so. We last saw it back in 2016, an instant sell-out affair that still fetches some pretty ridiculous prices on resale platforms.

Few sneakers carry the cultural relevance of the Air Jordan 1, and much less the lore of the Jordan 1 High '85 'Banned' colorway, more commonly known as 'Bred.'