Female-founded social networking startup RTRO is launching this week with the goal of connecting brands, creators and their fans in a more positive environment.

Meanwhile, the other side of the app -- aka RTRO TV -- is an algorithm-free space where brands and creators intersect with their audience in a chat-style environment.

The app is expected to operate on a separate algorithm and data system and users outside the US would not find this version in their app store, sources said.