When you buy an all-natural toothpaste, you probably figure that it’s full of ingredients that are safe — and maybe even good for you. But a new report says that’s a bad assumption. According to ...

In recent years, there has been an increased demand for natural and organic beauty products across the board. From ingredient-conscious shampoos to cleaner body washes, there are more ways to tend to ...

In recent years, there has been an increased demand for natural and organic beauty products across the board. From ingredient-conscious shampoos to cleaner body washes, there are more ways to tend to ...

When Lucky’s son was diagnosed with leukemia in 2016, he decided to create a toothpaste that could give his son a layer of protection traditional toothpaste couldn’t provide. Lucky produced Sheer ...

With the rise of 'clean' skincare and haircare, we’re more conscious than ever about what we keep in our bathroom cabinets. But, what about what we put in our mouths? More and more of us are now ...

Schmidt's Naturals released a new line of vitamin-packed, superfood-enhanced natural toothpaste with fun flavors like Vanilla Chai and Coconut + Lime. Derived from plant- and mineral-based ingredients ...