Brides will soon be able to dress like Ariel, Aurora, Belle, Jasmine, Cinderella, Pocahontas, Rapunzel, Tiana and Snow White in an official Disney and Allure Bridals wedding dress collection. By ...

The new collaboration between Allure Bridals and Disney proves that not everyone wants to be the pretty princess on their wedding day. Courtesy of Allure Bridals (2); Everett While some little girls ...

After a long wait, Disney fans can now have the opportunity to transform into their favorite fairy tale characters for their big day. In February, Allure Bridals announced that the company was joining ...

Disney wedding dresses — need we say more? Allure Bridal will be launching a Disney Fairy Tale Weddings collection, the company and Disney announced Friday. The collection will feature 16 different ...

If visions of your wedding day include dancing through the bayou with your prince or floating down the beach in a mermaid-inspired gown, your dreams may come true. Allure Bridals announced plans for ...

Many brides dream of looking like a princess on their wedding day. Allure Bridals and Disney are making that dream a reality with two collections of wedding gowns inspired by the Disney princesses. On ...

How did this business get started? Elaine Thaine, who owns the Bridal & Formal Center with her husband, Garry, said the business began as a consignment shop in 1994. Specializing in bridal and formal ...